Is your business
online . . .
cold as ice
cool to touch
Are you building your
business online or burying it?
TAKE THE TEST
Measure your temperature
and receive an online
status report. It’s useful,
informative and a gift.
Why clarify, order and share your value online?
Getting it right online is more than having a good website and a social media presence, it's a way of being in business. It starts with clarity of purpose and intention for being online: why you do what you do for whom. That informs what to position online: you, your business, your offer or your industry.
Correct positioning helps identify your principles as a clear framework to describe what you do. Aligning this to the structure of your website orders your value and supports your key positioning messages.
Now you can create valuable content, the aim of which is to serve and connect to the people who will most benefit from what you have to offer. That opens doors to different business conversations and opportunities.
Showcasing a different website build experience . . .
What other’s say . . .
Sandra Hogan, writebusiness.com.au
I had a limited budget and high ambitions for my website. I knew that meant I needed to do a lot of the work myself, but I am a technophobe and had no idea how to start. Talking to Sandy McDonald was the right way to start. She helped me clarify my needs for a website, showed me the range of cost options for getting the job done, and stayed with me throughout the design and building process, offering coaching and support. She saved me money, kept me sane, and taught me an enormous amount. I warmly recommend her service.
Alvin Narsey, Getbettersooner.com
Through her process driven exercises I have discovered how I can enter the online space and occupy a unique position that I believe will bring greater value to my wider audience. My initial vision of what I wanted to achieved seemed overwhelming , confusing and somewhat daunting. Sandy has pulled out from our sessions my clarity of purpose in what I am trying to achieve which dictates the future direction I need to proceed to create my vision online. I have no doubt that working with Sandy will accelerate your results and save you so much time in achieving an online presence.
Dr. Elizabeth Celi, Gforceman.com
Comprehensive frameworks for my two websites, my original IDEA transformed into actual online content and clarity on my online business platform, all now a valuable springboard for my Roam in Rome sales funnel. That's what Sandy extracted out of me in our consults. I just asked her to help me get better at blogging! Clearly more to it and Sandy easily helped me gain the important processes around it. Sandy is most certainly the queen of blogging AND online strategy.
Cally Lotz, thecollectorsartist.com
I first approached Sandy because I wanted to establish a website for my business, but not realising that I couldn’t actually explain what I did. I was not clear on the results I would be offering my clients and what problems I would be solving for them.
Sandy helped me find the clarity needed to define the work I do, and to articulate my purpose. With utmost patience she coached me in unpacking my value, finding my unique perspective, and planning a long term outcome. I would strongly recommend her guidance and service.
From Why You Must Blog . . .
How to fall in love with your business blog
Am I kidding? Certainly not. Falling in love with your business blog is a serious affair.
Starting with you. And forgive me for making a few assumptions here. You’re a business owner responsible for doing your own marketing – yes? READ MORE...
Battle of the brains. Seven ways to shut the Lizard up.
In another life, I’d have loved to have been a brain researcher like Dr Helen Fisher, author of the Brain in Love.
She has a fascinating job, assessing thousands of surveys from people newly in love. READ MORE...