Clarity filters ideas to a single focussed intention
Because clarity unearths exactly why, for exactly whom, we want what we want. What we want activates chemicals in our brain that fan desire.
When we desire something, (think about your first love), we become super focussed on getting it. That’s what we need to succeed. Super focus. We simply can’t bring the same single intention to multiple lovers. Or multiple ideas.
Like conflict, clarity and success aren’t for the feint hearted. Do you really want your business to fly? Are you prepared to submit to the rigour, even the brutality, that clarity of purpose requires?
Clear the Fog
Clear the Fog is a structured and facilitated workshop that unearths clarity of intention and what you need to do to achieve it.
No matter what your fog, this process will spell out the immediate decisions to make and the next logical steps to take, to get to clear air and your desired intention. It includes:
Clarity of intention
Re-examing who you are, what you do, for whom, and why to:
– look at where you are now and your desired intention
– articulate current insights into your industry and your market
– review your existing business culture, the values that define it and the behaviours that support it
– draw out a clearer picture of your ideal client
– gain an understanding of the problems they have that you could or should solve
– consolidate your thinking on your single best offer and identify the key messages that support it
– examine your current positioning, its efficacy or its weaknesses and expose its validity now and into the future
– explore new business opportunities and new paths to market.
At the end of the session, we will have identified and mapped out the next logical and achievable steps to move toward your desired intention.
Clear the Fog PLUS
Clear the Fog PLUS involves the same process as Clear the Fog, followed by a two hour session to outline the tactics needed to fulfil your desired intention.
This will inform a 12 week Campaign Activity Chart, breaking the tactics into step by step tasks, each time-lined against allocated resources.
Clear the Fog CREATIVE
Clear the Fog CREATIVE, builds on the insights of the Clear the Fog sessions to produce customised creative strategies designed to put you in front of your ideal clients.
Clear the Fog CAMPAIGN
Clear the Fog CAMPAIGN, gives you all of the audit, analytical and creative marketing components of Clear the FogCREATIVE.
In addition to providing unique and customized creative strategies, we implement them with you.
Reaching your desired intention when and how you plan to, within the budget you’ve allocated needs two parallel components: creative thinking and collaborative effort.
With a combined 60 years of experience at its core, we take the findings from Clear the Fog and assemble the perfect combination of planning, people, resources and tools to get the campaign implemented and the right result achieved.
Our long history has given us the time to evaluate quality suppliers and forge potent relationships in every field of creative and marketing implementation. From on- and offline marketing strategists to printers, photographers, web content writers and designers and a host more, we’ve hand pick the team to realize your best outcome.
To contact me about booking a Clear the Fog session: email@example.com, or call 0408 935 905
Sandy consistently added dimensions to my concept it would otherwise have taken years to ‘discover’ myself, backing my self-belief, and working at both strategy and ‘nitty-gritty’ levels to align online endeavours with business goals. The outcome is a turning point in my business renaissance and the vision that will empower future opportunities.”
Errol Kruger, SimpliCIO
It has always been difficult for me to articulate where I would like to take my business but Sandy has managed to extract from me areas in which I would really like to develop. She digs deep and really understands what I want to achieve. This insightful process has helped me to refine and implement my business plans.
Kym Lackman, LUXE Interiors