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Get It Right Online. Build your clan. Supercharge your business shows why energizing a loyal clan is a best practice, business-building strategy that gives business owners a new and dynamic way to grow.
The book explains how to get it right online by positioning your intent, using purposeful storytelling, to find and engage your most wanted people.
It then reveals the second, vital ingredient. By connecting your people to an aligned cause, you’ll start a different dialogue that drives a thriving clan.
Sandy McDonald knows this is how we must now conduct business today and that the Web gives anyone with intention and compassion the power to find, build and energise magnetic clans.
Get It Right Online is an essential resource for any business owner. It shows you how to harness the passion of people online to supercharge your business and your life, through her 7C System.
Clarity: unpack your value, articulate your intent, rediscover excitement.
Curiosity: explore your online playground, it’s full of hidden treasure.
Coherence: know what you stand for, position your message coherently and with constancy.
Control: order your value, manage your online asset
Communication: tell your story, block by block to enrich, change, save lives.
Connection: engage, enrol and reward those with whom you connect to build your clan (think fierce, loyal tribe).
Collaboration: turn business on its head. Share a common purpose and together, change the world.
This is in part the story of how Sandy McDonald started a clan. A clan that then built itself to tackle the enormity of over millions of children orphaned in Africa. The story takes us on an intriguing journey as this remarkable community proves her belief that the collective inspiration of your clans will impact on local and global issues of disease, poverty, inequity and peace.